Gravel Worlds Partners with Lauf Cycles as New Title Sponsor
Lincoln, NE – October 11, 2024 – Gravel Worlds is proud to announce Lauf Cycles as the new title sponsor of its world-renowned gravel cycling event. With this exciting partnership, the event will be renamed Lauf Gravel Worlds, marking a new era of growth and adventure for the gravel cycling community.
Lauf Cycles, the innovative Icelandic bike brand known for its cutting-edge gravel and adventure bikes, aligns perfectly with Gravel Worlds' mission to create an inclusive, fun, and challenging experience for all athletes. The synergy between Lauf’s innovative spirit and Gravel Worlds’ passion for adventure makes this partnership a natural fit as the event continues to expand its reach and impact in the global gravel cycling scene.
Lauf Cycles CEO and Founder Benedikt Skulason shared his excitement for this new collaboration:
"Lauf has always been about pushing boundaries and creating products that inspire adventure. We are thrilled to partner with Gravel Worlds, an event that shares our values of inclusivity, challenge, and fun,” Skulason said. “Together, we hope to grow the gravel cycling community and continue to foster a spirit of exploration on two wheels.”
Gravel Worlds has long been a beloved event in the gravel racing world, drawing cyclists from all over the globe. The addition of Lauf Cycles as the title sponsor will bring even more excitement and innovation to the event, expanding its reach while maintaining the grassroots feel that riders have come to love.
Jason Strohbehn, Lead Promoter of Gravel Worlds, expressed his enthusiasm for the partnership:
"Lauf Cycles has been one of the longest supporters of Gravel Worlds going back to 2016. We’re incredibly excited to welcome Lauf as our title sponsor,” Strohbehn said. “Their commitment to adventure, performance, and fun matches everything Gravel Worlds stands for. With Lauf by our side, we look forward to growing the event, pushing new boundaries, and continuing to provide an incredible experience for all our participants."
The newly named Lauf Gravel Worlds will take place August 22-24, 2025 in Lincoln, Nebraska. Participants can expect the same challenging courses, with distances of 300-, 150-, 75-, and 35-mile courses, with new surprises and innovations powered by Lauf.
For more information about Lauf Gravel Worlds and to register for the event, visit www.gravel-worlds.com.
About Gravel Worlds:
Gravel Worlds is an annual gravel cycling event in Lincoln, Nebraska. Designed for riders of all levels, it offers a variety of challenging courses and embodies the spirit of adventure, camaraderie, and fun.
About Lauf Cycles:
Founded in Iceland, Lauf Cycles is known for its lightweight, innovative suspension forks and cutting-edge gravel bikes designed for long-distance adventures. The brand is dedicated to providing cyclists with the tools to explore the world’s most rugged terrains.