Lincoln SCHEELS is a collection of entertainment venues, specialty shops and boutiques staffed with experts who focus on their passions. The 220,000 square foot Lincoln SCHEELS retail shopping experience showcases Nebraska’s largest selection of sports, fashion, and footwear under one roof. SCHEELS is an employee-owned, privately held business that owes its consistent success to its empowered associates, leaders and partners who think and make decisions for their individual store and the entire company. SCHEELS is a 27-store operation with stores in 12 states including North Dakota, Iowa, Minnesota, South Dakota, Montana, Wisconsin, Nebraska, Nevada, Illinois, Utah, Kansas, and Colorado. Steve D. Scheel, the great grandson of SCHEELS founder, is the company’s Chairman of the Board, and great-great grandson Steve M. Scheel is Chief Executive Officer. Bill Nelson serves as President and oversees daily operations of more than 7,000 associates.